Mary Napoleon

The best community managers know there are psychological principles at play behind highly engaging brand communities. Your online community is an opportunity to open up a two-way conversation with your audience. To capitalize on this opportunity you should know what principles can keep the conversation going.

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Mary Napoleon

With consumers and professionals increasingly turning to mobile to consume content, choosing the right medium for your community is critical for ensuring that your members will return. In fact, the seismic shift to mobile is why we decided to build the SocialQnect platform.

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Mary Napoleon

The first few weeks of a new community are critical. If your first users don’t feel welcomed, or feel like they understand what purpose your community serves in their lives, they will be unlikely to stick around.

The following are some suggestions we’ve learned building and growing communities.

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