It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers.
Meredith Overmeyer is the Director of Marketing for SmartMom, a mobile app community that makes it easy to get great advice from other parents. Under her direction, SmartMom launched one of the fastest growing mobile communities for moms in the United States, growing to 120,000 users in twelve months.
With consumers and professionals increasingly turning to mobile to consume content, choosing the right medium for your community is critical for ensuring that your members will return. In fact, the seismic shift to mobile is why we decided to build the SocialQnect platform.
The right seed users will have a disproportionate impact on the success of your community. They will create the initial content users see, which does a lot to frame the culture and expectations of the community going forward.