Community moderation isn’t just about removing the bad stuff that detractors post in your community. It also includes making decisions about what you want your community members to do.
Branded online communities aren’t just marketing tools. They offer value for market researchers, product strategists, customer service teams, and sales teams. As a result, their potential is causing a shift in how organizations align their social marketing strategies and budgets.
The best community managers know there are psychological principles at play behind highly engaging brand communities. Your online community is an opportunity to open up a two-way conversation with your audience. To capitalize on this opportunity you should know what principles can keep the conversation going.
Successful community management starts with understanding your members and what they care about most. You can learn a lot about your earliest users by making it a regular practice to analyze your recent app signups to see who’s joining your community.
The first few weeks of a new community are critical. If your first users don’t feel welcomed, or feel like they understand what purpose your community serves in their lives, they will be unlikely to stick around. The following are some suggestions we’ve learned building and growing communities.