It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers.
With consumers and professionals increasingly turning to mobile to consume content, choosing the right medium for your community is critical for ensuring that your members will return. In fact, the seismic shift to mobile is why we decided to build the SocialQnect platform.
Instagram recently announced that they will be leveraging the same Edgerank algorithm as Facebook. This caused marketers familiar with Edgerank to lose their minds. And for good reason.